Ashraf writes music that knows what it's for — original tracks and sync work rooted in R&B and hip-hop. Sometimes it needs to lead a project, sometimes it just needs to sit quietly under a story. Either way, the goal is the same: something that feels right, not just sounds right.

He works out of his own studio, taking ideas from a first rough sketch all the way to a finished, release-ready track. Playing piano, bass and drums himself means the sound comes from instinct rather than getting stitched together piece by piece — it's built, not assembled. And because he stays close to the wider sound team throughout, the composition, sound design and visuals actually move in the same direction instead of pulling apart into separate layers.